10 Technologies Transforming Sports

By Amy Grossman
 

Stat Sheet

screen shot from 94 fifity
Diagnostics matched with information technology give a player vital information about his skill, such as how well he controls a basketball, how fast he dribbles, and how consistent and how coordinated he is.
 

7. Information Technologies

Across industries, the trend is toward mobile, rich and instant data. Sports are no exception. Mix radio frequency identification tags, global positioning system devices, remote cameras and broadband networks, and then synchronize and display and what do you get? More information than you'll want to know, guaranteed. Sounds big league, but information technology is infusing sports at all levels.

"The sports world is on the cusp of changing into a whole new paradigm because of information technologies," says 94 Fifty's CEO and founder, Mike Crowley. 94Fifty's system captures up to 6,000 pieces of information a second and is designed to be embedded in a moving object like a basketball, soccer ball or hockey puck. Once collected, the data is uploaded to an off-site server and analyzed in seconds.

Want to know how your top player is performing compared to last month or year? That's possible. So is comparing one athlete to other athletes her age, across the country. When scores are posted, kids treat it like a video game and become more competitive, reports Crowley. He thinks his system will motivate kids to work on skills they'll need to become great athletes.

 
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