- Big Q: Are all people created equal?
- Big Q: Is art getting better or worse?
- Big Q: Are books dead?
- Big Q: Why are 43 percent of Americans barely able to read?
- Big Q: Who's better at communicating -- men or women?
- Big Q: Are there any modern mummies?
- Big Q: Is texting the end of talking?
- Big Q: Is privacy a dying concept or the next battleground?
- Big Q: Is the Internet making us sicker?
- Big Q: What makes a good citizen?
- Big Q: Is race a social construct?
- Big Q: Can love actually kill you?
- Big Q: Should we force a cap on the U.S. population?
- Big Q: Do prisons create more criminals?
- Big Q: If the 1 percent had less, would the 99 percent really have more?
- Big Q: Are humans meant to be monogamous?
- Big Q: Can humanity counteract the damage it's done to Earth?
- Big Q: Is global warming real?
- Big Q: Is healthy food a right or a privilege?
- Big Q: What is Gender?
- Big Q: Is there a "gay gene"?
- Big Q: Are rich people smarter?
- Big Q: If you saw someone being mugged would you stop to help?
- Big Q: Can music make you smarter?
- Big Q: What role does creativity have in business?
- Big Q: Should your health be public information?
- Big Q: Can prayer heal cancer?
- Big Q: Is there life before birth?
- Big Q: Is racism hereditary? (Is there a racist gene?)
- Big Q: Would the world be different if we all looked alike?
- Big Q: Are we inherently evil?
- Big Q: Is it better to confess a lie or keep it secret?
- Big Q: Will the world end in 2012?
- Big Q: What's the first thing you'd say to an alien?
- Big Q: Is there a sixth sense?
- Big Q: Is God evil?
- Big Q: Should fast food be outlawed?
- Big Q: Why is depression becoming more common?
- Big Q: Will surgeons be replaced by robots?
- Big Q: Can we arrest aging by destroying certain cells in our bodies?
- Big Q: Is any place in the U.S. safe from Mother Nature?
- Big Q: Does the Mayan calendar predict our doom -- will the world end in December 2012?
- Big Q: Did the Mayans use multiple calendars?
- Big Q: Why did the Mayans use a 260-day calendar?
- Big Q: Will humans still look the same 10,000 years from now?
- Big Q: Can the brain solve problems while the body sleeps?
- Big Q: What impact does ocean acidification have on undersea life?
- Big Q: Would we age differently on another planet?
- Big Q: Are near death experiences just hallucinations?
- Big Q: Is fashion empowering?
- Big Q: Can playing games make us smarter?
- Big Q: Could a hacker take down the Internet?
- Big Q: Do animals have a sense of right and wrong?
- Big Q: Do clothes really make the man (or woman)?
- Big Q: Does having children make us happier?
- Big Q: Does monogamy make us happier?
- Big Q: Does quantum foam hold the keys to time travel?
- Big Q: Does the Internet make travel irrelevant?
- Big Q: Does the modern prison system work?
- Big Q: Have credit cards made us poor?
- Big Q: How does science fiction predict the future?
- Big Q: How has the Internet changed politics?
- Big Q: How is globalization changing culture?
- Big Q: Is marriage dead?
- Big Q: Is taxation stealing?
- Big Q: Is the "American Dream" really possible?
- Big Q: Is the U.S. Constitution out of date?
- Big Q: Is there an ideal form of government?
- Big Q: Is your personal information the new currency?
- Big Q: What are the odds of surviving a plane crash?
- Big Q: What does 'free speech' really mean?
- Big Q: What does it take to explore the Mariana Trench?
- Big Q: What is fashion?
- Big Q: What is the future of the book?
- Big Q: What is the future of travel?
- Big Q: Why are humans competitive?
- Big Q: Why does fashion change?
- Big Q: Why does health care in the United States cost so much?
- Big Q: How much longer will we use paper currency?
- Big Q: Is technology killing our ability to practice patience?
- Big Q: Who is the world's most powerful person?
- Big Q: Does good grammar still matter?
- Big Q: Is Internet access a right or a privilege?
- Big Q: Are we getting dumber?
Big Question: Is your personal information the new currency?
It can seem like our whole lives are lived online. Some are quite free with their personal information, others not so much. Are those happy to surrender their information contributing to a new kind of currency?
Curiosity contributor Jonathan Strickland ponders the value of our online information and takes a look at who might want it, and why.
How many profiles have you built on various sites? How many online forms have you filled out? For many of us, the answer ends up being "a whole heck of a lot."
That information is too valuable to just sit in a database. Personal information is one of the most precious resources in our world today. It can influence corporations or entire industries. And most of us give it away for free.
Actually, we do tend to get something in return for our information. We're allowed to build a profile on a site like Facebook. Or we might get a chance to win a prize. Or we may be able to build a list of items we'd like as presents the next time our birthday rolls around. And other parties are willing to pay heaping piles of cash for that information.
Media author Douglas Rushkoff in 2011 said, "We are not the customers of Facebook, we are the product. Facebook is selling us to advertisers." His point is that customers are people who pay for goods and services. But we're not really paying money to sites like Facebook or services like Twitter. These companies make their money in other ways. They generate revenue through advertising (Twitter also depends upon venture capital).
What does Facebook do with your information? It sells data to advertisers, who want people to buy certain products. Advertising is far more effective if the right audience sees it. Information, ours, leads to more effective marketing, which, advertisers hope, leads to more sales.
It's not just Facebook. When you share your information on a site, there's a chance it's being sold to advertisers. Not every site does it -- the terms of service should spell out how your data will be used.
The lesson here is that your information is valuable. Keep that in mind and you may avoid breaches in your privacy. You may also ask yourself if that next site, service or contest is really worth your information.
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