The perfect product slogan catches the public's attention and doesn't let go. The most successful ones move beyond advertising to become part of pop culture. Many live there long after they've been retired by the companies that invented them.
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Question 2 of 21
What brand of feline food tastes "so good, cats ask for it by name"?
Purina
Friskies
Meow Mix
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In addition to this wry slogan, Meow Mix is also known for its annoyingly catchy one-word theme song.
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Question 3 of 21
What hair color company asks the public to guess, "Does she … or doesn't she?"
Garnier
Clairol
L'Oreal
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When Clairol first introduced its legendary slogan in 1956, just 1 in 15 women colored their hair. Little more than a decade later, half of all women admitted to dying their hair.
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Question 4 of 21
What famous athletic company's best-known slogan was inspired by the last words of an American murderer?
Reebok
Adidas
Nike
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Nike's "Just do it" slogan was inspired by the killer Gary Gilmore, who uttered this or a similar phrase just before he was put to death by firing squad in 1977.
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Question 5 of 21
What company's jingle was so popular when it debuted in 1963 that the public began to call radio stations and request they play the song?
Johnson and Johnson - "I Am Stuck on Band-Aid"
Oscar Mayer - "Oh I Wish I Were an Oscar Mayer Weiner"
Coca-Cola - "I'd Like to Buy the World a Coke"
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Many people know Oscar Mayer as much for its catchy jingle as they do for bologna and hot dogs.
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Question 6 of 21
What popular beverage "hits the spot," according to a famous '50s jingle?
Coca-Cola
Pepsi
RC Cola
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The "Pepsi-Cola hits the spot" jingle was translated into more than 55 languages, and helped make Pepsi world famous.
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Question 7 of 21
When did De Beers introduce its "A Diamond Is Forever" slogan?
1947
1977
1997
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The 1947 "A Diamond Is Forever" campaign helped revolutionize the diamond industry, and is often named as one of the best advertising slogans of all time.
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Question 8 of 21
What brand of watches "takes a licking and keeps on ticking"?
Rolex
Omega
Timex
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Early Timex ads featured celebrities like Mickey Mantle, as well as the company's adventurous slogan.
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Question 9 of 21
From 1965 to 1996, millions of people decided to "fly the friendly skies" with this major airline.
United
Southwest
American
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United Airlines relied on this famous and welcoming slogan for nearly three decades.
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Question 10 of 21
What credit card company introduced an ad campaign built around the word "priceless"?
MasterCard
Visa
American Express
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MasterCard's "Priceless" tagline was so successful that the phrase became a popular Internet meme.
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Question 11 of 21
Which fast food chain asked Americans "Where's the Beef?" as part of a 1984 ad campaign?
Wendy's
McDonald's
Burger King
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Wendy's answered its own question with a "Here's the Beef" campaign launched in 2011.
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Question 12 of 21
What 100-year-old company uses the slogan "You Either Love It or Hate It" to sell its famous product?
Smucker's
Marmite
Vitameatavegamin
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People seem to have strong opinions one way or the other about Marmite -- a thick, brown, yeast-based spread.
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Question 13 of 21
What car company urged consumers to "think small" when choosing an automobile way back in 1962?
Volkswagen
Ford
BMW
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Volkswagen's "Think Small" campaign helped the company find success at a time when big muscle cars were all the rage.
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Question 14 of 21
What cereal is marketed as "the breakfast of champions"?
Cheerios
Wheaties
Grape Nuts
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Wheaties has used the "Breakfast of Champions" slogan since the 1930s, when the company sponsored a minor league baseball team.
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Question 15 of 21
Who came up with the famous slogan "Keep Calm and Carry On"?
the British government
Cartier
Mercedes
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The British government printed millions of "Keep Calm and Carry On" posters just before World War II, but they were never distributed.
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Question 16 of 21
What company used the tagline "Think Different" to celebrate "the crazy ones"?
Google
Microsoft
Apple
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Apple's "Think Different" campaign featured innovative thinkers like John Lennon, Mahatma Gandhi and Albert Einstein.
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Question 17 of 21
What highly recognizable slogan got lost in translation for some Spanish-speaking consumers, who interpreted it as a strangely inappropriate question?
"Got Milk?"
"I'm Lovin' It"
"Where's the Beef?"
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The revolutionary "Got Milk?" slogan hit a snag when advertisers realized that when it was translated into Spanish, some people might interpret it to mean, "Are you lactating?"
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Question 18 of 21
What company added "The Pause That Refreshes" to its 1930s and '40s advertising posters, which are now sought-after collectors items?
Hershey
Wrigley's
Coca-Cola
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Coca-Cola's "Pause that Refreshes" slogan is closely linked to the company's wartime advertising efforts, which helped make Coca-Cola an American icon.
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Question 19 of 21
Which coffee company claims a U.S. President authored its iconic slogan?
Maxwell House
Folger's
Starbucks
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Maxwell House has in the past claimed that Teddy Roosevelt inspired the "Good to the Last Drop" slogan, though there's no proof Roosevelt ever uttered these words.
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Question 20 of 21
What candy "melts in your mouth, not in your hand"?
M&M's
Reese's Pieces
Smarties
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Forrest E. Mars, Sr. was inspired to make M&M's after seeing Spanish soldiers eating candy-coated chocolate during the 1930s.
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Question 21 of 21
What slogan served as part of McDonald's longest running advertising campaign in history as of 2012?
"Food, Folks and Fun"
"Have You Had Your Break Today?"
"I'm Lovin' It"
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In a company known for its advertising success, McDonald's "I'm Lovin' It" slogan has enjoyed tremendous staying power.
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